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The average discount offered by companies online has been getting a little lighter. It’s not just you: Sales simply aren’t as good as they used to be. When offered, the average discount from online retailers is down to 36 percent this year, down from an average of 42 percent in 2019. That year, 42 percent of all stock was discounted one way or another, while this year through July, only 28 percent of items had some kind of discount flagged. That said, it might not be that bad; most discounts happen at the end of the year, with November to December 2023 seeing about half of all items stocked on retailer websites discounted in some manner.
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