
When we hear about an elusive and hard-to-get Stanley Cup, we all think the Toronto Maple Leafs. That is, until recently when expensive insulated drinkware from the Stanley company became all the rage among the Target crowd. The limited edition Valentine’s Day Stanley’s Quencher available at Target on December 31 — MSRP $20 to $45, depending on the size — was bought up in mere minutes, and has hit reselling platforms for north of $100 already. Sky-high demand and lines around the block for the Starbucks X Stanley Winter Pink cup, released on January 3, speak to interest in the mugs, which are steel, vacuum insulated, and have become a hit particularly among women despite the company’s origins traditionally hawking the mugs to outdoorsy men. It’s been outstanding for business, as Stanley secured $750 million in revenue in 2022, 10 times the revenue the company saw in 2022, and they’ve sold over 10 million Quenchers as of December. The company’s president is, incidentally, the guy who made Crocs cool.
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