The recent adoption of touch-screen tip prompts has increased the percentage of people who tip and increased the aggregate amount of those tips, while at the same time complicating an already debated question of social mores. According to a 2023 study, 65 percent of Americans said they leave bigger tips as a result of digital tipping.
While self-described tipping behavior is one thing, it is indeed being seen on the other side of the ledger: From March 2020 to May 2023, earnings from tips were up 42 percent. The issue, though, is that the omnipresence of the tip prompts is souring some on the institution as a whole; a 2022 survey found 66 percent of respondents have a negative view of tipping.
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