Schwan's (Facebook)
MARSHALL, Minn. – Schwan’s Home Delivery company will change the name of its iconic service to “Yelloh.”
After 70 years with the iconic yellow vehicles making deliveries for the Marshall-based company, Schwan’s said the change will begin immediately. The full transition is expected to take around the year.
“Our new name pays homage to the personal connections that form between our people and the communities we serve, and it nods to our beloved fleet of yellow delivery vehicles,” the company said in a post on Facebook. “As Yelloh, we will continue to be the same great company you trust to deliver exceptionally delicious food that you and your family love.”
The company also said, despite the re-brand, the company will remain headquartered in Minnesota.
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