A surprising number of Super Bowl watchers are not there for the game. They tuned in to watch the commercials. With time slots going for $5 million and more, it’s the time for ad agencies and brands to put their best foot forward. Unfortunately, 2019 seems to be the year when leaked ads, rehashed content and dull scripts have left a little to be desired by the watchers.
Major brands like Pepsi, The Washington Post, Microsoft, Google and more put their latest ads into the arena to Good and Bad reviews.
(Jason Jacobson)
Jason notes that the major winners this year involved companies that tugged at your heart strings. Microsoft with their adaptive controllers for the Xbox and Google with their most commonly translated phrases reminded us that we share this planet and noted how their brands are for EVERYONE.
The major beer brands were so-so. Odd tie ins to Game of Thrones and a huge misfire with local farmers on the basis of corn-syrup caused the beer ads to be forgettable and controversial – but not in a good way.
Celebrities were used to ignite excite. Jeff Bridges as “The Dude” and Sarah Jessica Parker as “Carrie Bradshaw” were blasts from the past to get people talking about ordering Stella. Or Michael Buble touting Bubly (this was nothing sort of genius).
2019 won’t see a birth of new catch phrases or mascots, it was overall a middling year. Even the Super Bowl itself was left with unsold ad time on the Friday before the Super Bowl. Too high a price? Too many competitors? Maybe ad agencies are losing their touch on creating a universal ad since so many groups have moved to targeted advertising?
Whatever the reason, it will definitely be a hard sell to get people excited to tune in for just the ads in 2020…
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(Amy Iler & JJ Gordon are talk-show hosts at 790 AM KFGO in Fargo-Moorhead. “It Takes 2 with Amy & JJ” can be heard weekdays 11am-2pm. Check out the show page on
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