So, if you are like Amy Iler, you may have noticed the new box of Pampers did not feature Sesame Street characters… (see below)
(Yes, these are the same diapers – and size – the Sesame Street one has just been out of the packaging for longer, so it’s not as flat.)
The rumor about it being about “gender” is out, thanks to the New York Post. (”
Pampers is ditching ‘Sesame Street’ diapers amid gender concerns
“)
But, the company is denying it.
Pampers Denies They’re Getting Rid of Sesame Street Diapers Over Concerns They’re Too Masculine
“The story speculating on our decision to make graphic changes based on gender is inaccurate,” Laura Dressman told PEOPLE in a statement.
“As a proud partner of
Sesame Street
for over 15 years, we love featuring
Sesame Street’
s iconic characters on our Pampers Baby Dry diapers,” she continued, adding that the company has “always included a range of
Sesame
’s characters — male and female (although we know from research that children love the characters equally). This includes Elmo, Zoe, Cookie, Rosita, Big Bid, and Oscar among others.”…“As part of our ongoing research with parents, we have heard a growing desire for variety within the Pampers diaper lines, so we recently introduced new colorful graphics on our Swaddlers and Cruisers diapers,” she explained.
“This allows us to offer new designs across our entire portfolio, including the beloved
Sesame Street
characters,” she continued. “Along with new designs, parents can continue to trust in the same Pampers protection they’ve come to love.”
If you are like Amy Iler, the move has upset you, but hasn’t kept you away from the brand.
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KFGO Podcast –
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(Amy Iler & JJ Gordon are talk-show hosts at 790 AM KFGO in Fargo-Moorhead. “It Takes 2 with Amy & JJ” can be heard weekdays 11am-2pm. Check out the show page on
FACEBOOK.
Follow Amy on Twitter
@AmyKFGO
. Follow JJ on Twitter
@JJGodon701
.)
