Americans are consuming more honey per capita than ever before, as of 2024, consuming 1.6 pounds of it per year, up from 1.3 pounds a decade before that and 0.9 pounds per capita as of two decades ago. Honey is pretty much an ideal substance for consumer brands, as it’s a high-calorie sweetener that is somehow perceived to be healthy, with people using words like “antioxidants” next to the sucrose-dense syrup to give it a bit of a halo. In the 12 months ending March, Americans bought $1.6 billion worth of honey, up 10 percent year over year.
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