A new survey found that a majority of TikTok users look at the site for product reviews, with 27 percent of users saying it’s a major reason they’re on the service. In general, younger people really believe in TikTok for product endorsements — 74 percent say it’s a reason they use the social media site, while 40 percent say it’s a major reason — and the survey found that women are more likely than men to use TikTok for product reviews.
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