When it comes to the recruiting game in college athletics, coaches are always looking for an edge. It could be a local high school that has been supplying your program with quality athletes for years.
It could be that you know the grandfather of a kid from a state 1,000 miles away and it just so happens this kid is a coveted high school athlete.
For North Dakota State University, one of their many recruiting edges could have been through the Internet. NDSU's Multimedia Coordinator is Kasey Byers. If you're a fan of Bison athletics, you have seen his work.
Byers' work is all over the NDSU athletic department and it hasn't gone unnoticed by the programs.
"Kasey has done some great work here at NDSU," said head football coach Chris Klieman in an email. "I know a number of recruits that have watched Kasey's work and have been very impressed."
In a world dominated by social media, trying to reach recruits in states like Florida or Texas has become easier. Having a good official Facebook page or Twitter profile is key. You can see it in what schools put on these feeds.
However, it seems schools have ignored the video aspects of their athletic programs. Take, for instance, the video game recaps you see on the University of North Dakota's site are unimaginative and dull.